Justin Wheelock is the founder and principal consultant at Wheelock Marketing Group. With over a decade of experience leading go-to-market efforts for companies ranging from Y-Combinator startups to world renown brands like Red Bull, Polaris, and Anheuser-Busch, Justin brings a unique blend of strategic thinking, tactical execution, and entrepreneurial empathy.
After leading the Colorado rebrand of Bud Light and scaling a venture-backed SaaS startup to acquisition, Justin began consulting for professional services and tech companies across the U.S., helping them generate over $100 million in incremental revenue in the past 6 years. Known for being deeply invested in his clients' success, he acts as both strategist and operator — rolling up his sleeves to solve real problems, not just recommend solutions.
Justin studied Marketing and Finance at the Univeristy of Minnesota's Carlson School of Management and built his early career through field marketing, brand management, and enterprise sales. He’s particularly passionate about helping mission-driven founders and local businesses grow with purpose, discipline, and trust.
Outside of work, you’ll find him at the park with his two rescue pups, skiing in the winter or boating in the summer, catching a live show, trying out a new restaurant, or reading up on the latest trends in AI, marketing, and behavioral science.